The SolBrasil stand designed for the São Paulo Real Estate Show (Sisp) seeks to break paradigms: working with unusual and environmentally friendly raw materials. Cardboard reels are everywhere: furniture, structures, closures, model bases, lining and masts. The project transforms the sensation of being at the beach into materials and colors: with the rusticity of cardboard, the preservation of nature of OSB boards, the warmth of the sun on the vibrant yellow portico, the horizontal gaps like large windows overlooking the sea. Everything was designed to generate the least waste for the environment, with the reuse of the reels at the end of the event, which will be donated to make cardboard furniture.