We believe that a Pop Up store should have something more than a conventional store due to its ephemeral nature. In the Dafiti LIVE project, the fashion group with the largest online presence in the world. We decided to translate the duality that exists between the intangible (digital) and the tangible (analog). From the digital universe we brought the language of binary code, with the deconstruction of this archetype the store's scenography emerged, which has as its focal point the 3-meter-long lamp developed in partnership with 80e8 design that has 24 repetitions of the "DAFITI" brand in the binary form represented by 0 and 1.