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POP UP BOOK OSCAR FREIRE
Telling the story of Livo, a Brazilian brand of sunglasses and prescription glasses that was born in e-commerce, was the challenge of the 2014 summer season. The intention was to tour the factory environment and create a gallery about the assembly process by displaying photos and raw materials: acetate, lenses, frame molds... The temporary furniture consists of an eyeglass display designed for the brand, stacked pallets, folding cardboard armchairs, pendant lights made from disposable cups and a display case made from overlapping concrete blocks. We translated its logo into a composition of fluorescent lamps fixed to a yellow cube that caught the attention of the busy Oscar Freire.
Technical sheet
Categoria: Commercial
Data: 2014
Área: 80m ²
Local: Oscar Freire Street, Sao Paulo, SP, Brazil
Autoria: H2C Architecture + Lota Design
Colaboradores: Helena Camargo, Anuar Naboulsi, Ivo Borges, Juliana Vital and Vitor Campilongo
Projetos complmentares: Thomaz Bondiolli and Sérgio Cabral (Partners)
Imagens: Maira Acayaba




















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